THE SWOON (NETFLIX K-CONTENT)

Date: March 4, 2022

Role: YouTube Operations & Project Management

Project: The Swoon (now Netflix K-Content) hosted the first live global fan meet for Song Kang, a popular Korean actor featured in Sweet Home, Nevertheless, and Love Alarm. The event took place as a YouTube livestream, with promotional activities on Instagram and YouTube. As part of the taskforce, I led YouTube operations from preparation to execution of the livestream.

My responsibilities included:

• Coordinating pre- and post-event assets in collaboration with the Lead Project Manager, editors, and clients
• Overseeing the YouTube asset calendar
• Ensuring adherence of all YouTube assets (videos, community posts) to brand guidelines and facilitating timely uploads
• Leading localization and quality control (QC) of subtitles for all assets
• Liaising with a Korean agency on the livestream operations
• Supervising fan engagement during the livestream, including publishing live polls and monitoring comments
• Tracking audience sentiments and performance metrics

Featured in Korean media: My Daily | MBN Money | topstarnews

The livestream garnered +1M views, contributing to a total of +2.5M views including pre- and post-event assets, and reached fans worldwide, spanning regions such as Japan, Indonesia, the United States, and Mexico.