Photo by Hannah Yoon

관심과 호기심 때문에 다양한 수식어가 있다: 디지털 마케터, 콘텐츠 매니저, 프리랜스로 한영 번역가, 취미로 일러스트레이터, 그리고 디아스포라에 사는 한인 여성을 위한 온라인 플랫폼 <초아>의 공동 창립자로 활동 중이다.

I describe myself as a cultural producer to encompass the various work I do and the impact I want to make. With a background in sociocultural anthropology, I believe true magic emerges at interdisciplinary intersections. I’ve been involved in exciting projects that focus on forging human connections, creating meaningful impact, and bringing joy to communities. It all started with Project 40 Collective, where we built a vibrant community for young Asian creatives in Canada. This four-year journey holds a special place in my heart and at the core of my passion for cultural and media work.

Throughout my career in digital marketing and content management, I’ve immersed myself in every aspect, from strategizing to operations, production, and analytics. A standout moment was revitalizing the brand of Native Earth Performing Arts, Canada’s oldest professional Indigenous theatre company, to resonate with a younger audience. Additionally, I’ve played a pivotal role in driving the growth of Netflix K-Content (formerly The Swoon) across social channels, captivating a global audience with rice and diverse Korean content. Currently, I use data-driven insights to craft strategies aimed at reaching a broader APAC audience at Mediacorp, Singapore’s national media network.

In 2020, I embarked on a new adventure, transitioning from Toronto to Singapore. I was eager to explore a world distinct from my usual environment and discover fresh opportunities. As a Korean-Canadian in Singapore, I navigate diverse sociocultural perspectives, viewing the world through multiple lenses that enrich my approach to every project I undertake.